top of page

Trusted Partners In Shaping Your Wealth With Intention

EtonWay Financial is a precision-focused practice applying tax-disciplined planning structures, and delivering a personalized experience designed to bring greater clarity to each client’s decisions.

Team + Laptop Photo 1

Our mission is to provide deeply personal, tax-efficient wealth strategies crafted with objectivity, discretion, and a genuine understanding of your family’s values and long-term vision.

OUR MISSION

Our mission is to provide deeply personal, tax-efficient wealth strategies crafted with objectivity, discretion, and a genuine understanding of your family’s values and long-term vision.

OUR CLIENTS

Our clients span the country, representing multiple generations.

Our clients span the country, representing multiple generations.

OUR PROCESS

We systematically prepare our recommendations according to the complexity and uniqueness of each particular situation and individual.

Through a detailed, process-driven model, we uncover the financial needs, goals, and concerns of our clients. Before recommending any strategy, we invest the time to understand your priorities.

Our initial conversation focuses on your objectives: your family, your interests, what matters most to you, and the planning you may already have in place. We explore your financial resources, how you intend to build wealth, and how you envision distributing it over time.

We systematically prepare our recommendations according to the complexity and uniqueness of each particular situation and individual.

Through a detailed, process-driven model, we uncover the financial needs, goals, and concerns of our clients. Before recommending any strategy, we invest the time to understand your priorities.

Our initial conversation focuses on your objectives: your family, your interests, what matters most to you, and the planning you may already have in place. We explore your financial resources, how you intend to build wealth, and how you envision distributing it over time.

OUR EXPERIENCE

EtonWay Financial exists to deliver sophisticated financial guidance and advanced estate-planning strategies.

EtonWay Financial exists to deliver sophisticated financial guidance and advanced estate-planning strategies.

Every solution we implement is fully customized.

Built by aligning your wealth-accumulation, preservation, and distribution goals through the thoughtful integration of risk management, asset management,
and estate-planning design.

Every solution we implement is fully customized.

Built by aligning your wealth-accumulation, preservation, and distribution goals through the thoughtful integration of risk management, asset management,
and estate-planning design.

Together, we help families and businesses create strategies as unique as their circumstances.

Your circumstances will evolve, and your strategy must evolve with them. As life, family, and financial dynamics shift, we review and refine your plan to ensure it continues to reflect your goals with precision.

Together, we help families and businesses create strategies as unique as their circumstances.

Your circumstances will evolve, and your strategy must evolve with them. As life, family, and financial dynamics shift, we review and refine your plan to ensure it continues to reflect your goals with precision.

We operate collaboratively, working seamlessly with our clients and their trusted advisors.

CPAs, tax attorneys, estate-planning counsel, business-planning specialists, and general counsel.

We operate collaboratively, working seamlessly with our clients and their trusted advisors.

CPAs, tax attorneys, estate-planning counsel, business-planning specialists, and general counsel.

A successful strategy reflects your intentions and advances your long-term vision.

Our role is to combine our experience with your vision: delivering expert guidance, innovative solutions, and a planning framework built to endure.

A successful strategy reflects your intentions and advances your long-term vision.

Our role is to combine our experience with your vision: delivering expert guidance, innovative solutions, and a planning framework built to endure.

corporate-office-meeting-room

ALIGNED IN PURPOSE

“Great teams don’t need to be louder than the competition; they just need to be more aligned”.
 

        — Warren Buffett

“Great teams don’t need to be louder than the competition; they just need to be more aligned”.
 

        — Warren Buffett

$0+

Billion 

In Force Benefit

0+

Total Years

of Experience

0

Partner

Companies

0

Licensees &

Credentials

Lindsey Hammer

MEET OUR TEAM

Our dedicated professionals are here to guide you through your financial journey with expertise.

Mike Shapiro

Founding Partner

Greg Cohn

Managing Partner

Tamara Rich

Tamara Rich

Chief Financial Officer

Matt Ferrel
Matt Ferrel

Matt Ferrel

Managing Director

Vanessa Oakley

Vanessa Oakley

Managing Director

Joe Cantanucci

Vice President

Kristen Hansen

Kristen Hansen

Head of Marketing

Lindsey Hammer

Head of Operations

Sarah Sprung
Sarah Sprung

Sarah Sprung

Head of Partnerships

Mike Shapiro
Mike Shapiro
Greg Cohn
Tamara Rich
Lindsey Hammer

Our dedicated professionals are here to guide you through your financial journey with expertise.

We're Top Ranked by Forbes

Mike Shapiro, founder of EtonWay Financial, has been recognized by Forbes as one of the top financial security professionals in California.

This achievement wouldn't have been possible without the unwavering trust and support from all of our amazing clients, partnerships, and our incredible team.

2026 Forbes Best In State Top Financial Security Professionals
2025 Forbes Best In State Top Financial Security Professionals

We're Top Ranked by Forbes

Mike Shapiro, founder of EtonWay Financial, has been recognized by Forbes as one of the top financial security professionals in California.

This achievement wouldn't have been possible without the unwavering trust and support from all of our amazing clients, partnerships, and our incredible team.

OUR EXPERTISE

EtonWay Financial is committed to ensuring that your family’s needs are met with care, expertise, and a deep understanding of your unique goals.

EtonWay Financial is committed to ensuring that your family’s needs are met with care, expertise, and a deep understanding of your unique goals.

pexels-robimsel-32504288.jpg

CONTACT US

EtonWay Financial

Phone: (415) 743-1010
Email: info@etonway.com 

One Sansome St, Floor 14
San Francisco, CA 94104

1676 N California Blvd Ste 430
Walnut Creek, CA 94596  

Securities and investment advisory services offered through qualified
registered representatives of MML Investors Services, LLC, Member SIPC.
1676 N California Blvd, Suite 430 Walnut Creek, CA 94596, Phone: 925-979-2300. EtonWay Financial and Insurance Services, LLC is not a subsidiary or affiliate of MML Investors Services, LLC or its affiliated companies.

State of Domicile: California
www.brokercheck.finra.org

We are licensed to sell Insurance Products in the following jurisdictions: California, Colorado, Florida, Georgia, New Jersey, New York, & Illinois.

We are licensed to sell Securities Products in the following jurisdictions: California, Deleware, Georgia, Maryland.

Michael A Shapiro CA Insurance License: #0G88274
Matthew T Ferrel CA Insurance License: #0G61980

Your CRN is CRN202906-11365617

© 2026 by EtonWay

eton-way-financial-logo-mark (1).png
eton-way-financial-logo-mark (1).png
bottom of page